Shifting Priorities in a Changing Market

The past two years have disrupted the retail automotive dealership and put us in a position that caused changes in how we do business to survive.  It is a challenging time to be in the retail business, from personnel issues due to lack of qualified staff, inventory...

Outstanding Innovative New Finance Product

Right now, not many Dealers are looking for a new way to make a profit in the car business. Since Covid arrived, business has been pretty darn good. Sure, there is some uneasiness about inventory or lack thereof, about pricing, buried customers and the like, but...

A Viewpoint on Loyalty

You are thinking that you need a retention program to move your business model to the next plateau, but you are not sure of what to expect?  I have been training and installing retention programs for dealers for close to 13 years and here is what I know. A Golden...

It is time…

As the automotive industry adjusts to a new paradigm in how to run the retail operation, it is time to think about how your sales and service departments conduct their business. Historically, there has always been a disconnect between these two...

Reinsure Your Retention Program

Dealers for years have been reinsuring their service contracts to help increase F&I income and store profitability. I do not think we need to get into the benefits of this profit center for every dealer in the United States and how important it is. A trend we have...