New Website!

Dealership For Life

Fully Customunderline Retention Platform

Contact Dealership for Life today for a free demonstration.

Request a Demo
New!

March Templates

Spring into action with email marketing

March Templates
New!

January Templates

New Year, New Designs!

New Year, New Designs!

January Templates
New!

Branded Appsunderline

Custom High Quality Apps

Contact Dealership for Life today for a free demonstration.

New!

Build Your Ownunderline

Fully Custom Program

Use our new Build Your Own Program tool to customize your retention program.

Build Your Own Program
New!

Electrify Your Loyalty Program

Dealership For Life PHEV Service Rewards Program

Learn About EV Service
Just Announced!

2024 NADA Expo

Don’t miss out this year! Come visit our booth #2257W and see what DFL has to offer.

Add to Your Show Planner

Dealership for Life provides the Ultimate full-service dealer center for retention and loyalty!

Dealership for Life provides the Ultimate Branding and Loyalty Program in America today!

Dealership for Life provides the Premier Automotive Loyalty Programs in America today!

Since 2004 Dealership For Life has assisted dealers in creating custom programs to brand their businesses, administrate their program, train their staff and produce retention and sales/service profits that set new standards in the automotive industry.

DFL Programs are 100% Customized at the Dealership Level.

You pick which programs are right for your dealership. Then our team brands them using your dealership's branding guidelines.

Lifetime Engine/Powertrain

Maintain your engine long after your OEM warranty expires.

Get Lifetime Coverage
Lifetime Engine and Powertrain

VIP Customer Status

The more money your customers spend at your dealership, the more rewards they become eligible for.

Learn About VIP programs
VIP Customer Status

Pre-Paid Maintenance

The #1 reason any vehicle owner visits a repair facility!

Get Started
Pre-paid Maitenance

Reward Points

Points can drive your Dealership's Fully Branded Program!

Get Rewards
Reward Points

Plus Manyunderline More Options Available

Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!

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What underlineDFL Offers

Boost Profitability and Retention

According to NADA, 86% of your retained customers WILL repurchase from you!

Increased retention rates (45%+)

Track marketing, sales & service data in real time with our transparent and easy Dealer Dashboard.

Mobile App and Landing Page

Increased Engagement and Customer Relations

Email Open Rates Increase

Email Open Rates (30%+) & Click Rates (3%+) above industry average

Mobile App

High engagement rate with prompts & push notifications + social media redirects!

Request a Demo
Customer Retention

Loyalty Program

On average, loyal customers are worth up to 10x as much as their first purchase.

49% of consumers agree they spend more after having joined a loyalty program.

83% of consumers said loyalty programs make them more likely to continue doing business with certain companies.

Request a Demo
Equity Mining

DMS Integration

Dealership for Life is the MOST trusted Customer Retention Program on the market! We integrate with these DMS providers!

New!

March Templates

March into Spring!

March Templates

Testimonials

We stand behind our products and customer success.

"Now that we have been on the program for 15 years, it works as advertised. 8 out of 10 customers come back to our service department compared to 3 or 4 for the average dealer.”

Ken Shreve

Owner, Hamilton Hyundai

“We have not only seen better customer retention (73%), but more repeat and referral business than we previously enjoyed because of the efforts to differentiate us from the others in our market.”

Chip Doetsch

President, Apple Ford

"The big growth in our service department is due to Dealership For Life. We are the number one retention dealer in the Eastern Region."

Mark Franco

Route 6 Auto Mall

underlineDFL:Up to Speed

Stay Up to Speed with all DFL Happenings.

Featured Article

February 22, 2024

Keep your customers up-to-date with our March Email Templates for your sales and service specials Read more...

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