The Realistic Expectations

The Realistic Expectations

You are thinking that you need a retention program to move your business model to the next plateau but you are not sure of what to expect? I have been training and installing retention programs for dealers for close to 10 years and here is what I know. A Golden Rule...
Understanding Rewards

Understanding Rewards

In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a lot of ground, but the main thing I took away from it was that if people felt engaged in an activity they reacted in a much more...
What’s Apping?

What’s Apping?

Mobile apps have been around for a long time now. The App Store came about in 2008 offering 50 apps and within the first weekend, they were downloaded 10 million times. Android and Blackberry soon followed with their own versions. By 2011 there were 100,000...
Are You Branding The Wrong Message?

Are You Branding The Wrong Message?

My career has necessitated a lot of air travel over the years. During that time, I only flew one airline, so I could get all the points and perks that go with an airline trying to make me a loyal customer, and they did. For about 15 years, I never flew another...
Rethinking Rewards Cards

Rethinking Rewards Cards

A friend of mine, who happens to an ex-service manager, sent me a cute cartoon the other day. There are two guys trying to pull a big wheelbarrow that was filled with parts and had square wheels on it. The salesman comes in with two round wheels and says, “Hey, can I...