Reinsure Your Retention Program

Dealers for years have been reinsuring their service contracts to help increase F&I income and store profitability. I do not think we need to get into the benefits of this profit center for every dealer in the United States and how important it is. A trend we have...

Does your branding work?

My career has necessitated a lot of air travel over the years and during that time I only flew one airline, so I could get all the points and perks that go with an airline trying to make me a loyal customer. And they did. For about fifteen years I never flew another...

Fear

It was FDR who said to the American public in our darkest days, March 4, 1933, “all we have to fear is fear itself”.  As we start to reopen for business, after the COVID 19 shutdown, it is important to keep in mind that many of our customers are still very fearful of...

The New Normal

Everyone is trying to figure out what that is going to be as we prepare to tiptoe back into the water. There are many questions we need to address that we have never had to deal with. How do we convince our customers that it is safe to come to our Sales/Service/Parts...
The Realistic Expectations

The Realistic Expectations

You are thinking that you need a retention program to move your business model to the next plateau but you are not sure of what to expect? I have been training and installing retention programs for dealers for close to 10 years and here is what I know. A Golden Rule...