Will Retention Programs Put an End to CSI as We Currently Know it?

Every dealer knows they want better retention. Constantly spending an average of $700+ per vehicle sold in advertising is just not feasible anymore with the industry seeing shrinking profit margins. So, what is the solution? A robust Retention Program is the primary...

Struggling with Customer Retention?

What are you doing to prepare for the coming changes in the Auto Industry? Your plans must include an increase in service retention. Every dealership in the United States strives to have better retention. It is no secret that the car business is easier, more...

An Important topic that is often overlooked or neglected. What is it?

As a Dealer Principal, General Manager, General Sales Manager, Sales Manager or Service Manager you always look for maximum productivity from your front-line employees, yet many treat them like the least important investment, rather than taking the opportunity...

Outstanding Innovative New Finance Product

Right now, not many Dealers are looking for a new way to make a profit in the car business. Since Covid arrived, business has been pretty darn good. Sure, there is some uneasiness about inventory or lack thereof, about pricing, buried customers and the like, but...

Rewarding your Customer

Rewarding your Customer   Membership Program: The key component of any Loyalty Program is Rewards!  A simple, effective, low cost, commonly accepted practice in retail is to reward customers for their business.  Dealership For Life makes this so simple that it is...

Ready for the new and forthcoming market?

Ready for the new and forthcoming market? What you are about to read is the reality of where you are based on present market conditions. Many factors have gone into creating this market, with the most notable the difficulty in obtaining parts at the manufacturing...

Opportunities

There is a great opportunity for additional gross profits in your database.  One thing that we are assisting our dealer network with is to capitalize on capturing this “lost” business.  Other third parties are making a killing selling to your customers by...

WHY SHOULD I BUY FROM YOUR DEALERSHIP?

So, you want people to buy your cars.  Let’s say I’m your customer. As a car dealer, you know why you want me to buy from your dealership… So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That...

In Praise of Retention

Position your dealership to be “first” and grab more parts and service sales dollars! In the quest to generate more customer pay parts and service dollars, it pays big to position yourself to be “first”—- first to recommend needed vehicle maintenance and safety...

A Viewpoint on Loyalty

You are thinking that you need a retention program to move your business model to the next plateau, but you are not sure of what to expect?  I have been training and installing retention programs for dealers for close to 13 years and here is what I know. A Golden...