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June 24, 2026
New Website!
Fully Custom
Dealership For Life
Fully Custom
Retention Platform
Contact Dealership for Life today for a free demonstration.
Request a DemoNew!
Branded Apps
Branded Apps
Custom High Quality Apps
Contact Dealership for Life today for a free demonstration.
Dealership for Life provides the Ultimate full-service dealer center for retention and loyalty!
Since 2004 Dealership For Life has assisted dealers in creating custom programs to brand their businesses, administrate their program, train their staff and produce retention and sales/service profits that set new standards in the automotive industry.
295 Million Customers Reached - Since 2004!
Dealership for Life provides the Ultimate full-service dealer center for retention and loyalty!
Since 2004 Dealership For Life has assisted dealers in creating custom programs to brand their businesses, administrate their program, train their staff and produce retention and sales/service profits that set new standards in the automotive industry.
Your program can be up & running in less than 30 days!
Dealerships see positive results in 12-14 months!
Integrates directly with your DMS to track data in real time!
Our dedicated graphics team turns design requests within 48 hours!
Increase your customer retention rate by 45%+
Track retention data in real time via our proprietary dashboard
A customer support team helps your customers 7 days a week
Lifetime & maintenance programs & products available in many formats
We build your custom, dealer-branded "Why Buy & Service Here" program
Integrated customer equity data mining tool included
Full sales, service and F&I training included by high-caliber industry veterans
Marketing results consistently exceed average industry open and click rates
Stop overpaying for multiple vendors that don't work together
Dashboard: track retention, marketing results, manage rewards, & more at no extra cost
Dealer-branded customer digital glovebox with tracking, included with the program
Top-notch, automotive-focused design team to consolidate your advertising strategy
DFL Programs are 100% Customized at the Dealership Level.
You pick which programs are right for your dealership. Then our team brands them using your dealership's branding guidelines.
Plus Many More Options Available
Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!
Request a DemoWhat DFL Offers
Boost Profitability and Retention
According to NADA, 86% of your retained customers WILL repurchase from you!
Increased retention rates (45%+)
Track marketing, sales & service data in real time with our transparent and easy Dealer Dashboard.
Increased Engagement and Customer Relations
Email Open Rates Increase
Email Open Rates (30%+) & Click Rates (3%+) above industry average
Mobile App
High engagement rate with prompts & push notifications + social media redirects!
Loyalty Program
On average, loyal customers are worth up to 10x as much as their first purchase.
49% of consumers agree they spend more after having joined a loyalty program.
83% of consumers said loyalty programs make them more likely to continue doing business with certain companies.
DMS Integration
Dealership for Life is the MOST trusted Customer Retention Program on the market! We integrate with these DMS providers!
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June 24, 2026
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