You are thinking that you need a retention program to move your business model to the next plateau but you are not sure of what to expect? I have been training and installing retention programs for dealers for close to 10 years and here is what I know.
Apps have been around for a long time now. The App Store came about in 2008 offering 50 apps and within the first weekend they were downloaded 10 million times. Android and Blackberry soon followed with their own versions. By 2011 there were 100,000 applications for the iPhone alone.
Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception to the rule.
One of the OEMs has an new loyalty program in which their dealers will soon need to decide whether or not to sign up for it. I commend the OEM for recognizing how important it is to design this program for their dealers. Their reason for starting it was to “incentivize customers to spend more money, more frequently.”
In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a lot of ground, but the main thing I took away from it was that if people felt engaged in an activity they reacted in a much more positive way. The...
“How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager?”