Customer RetentionRewards Programs
Automotive: Factory Rewards Versus Dealership Rewards Programs
Factory Rewards Programs Versus Dealer-Owned Rewards Programs

Factory Rewards Programs Versus Dealer-Owned Rewards Programs

One of the OEMs has an new loyalty program in which their dealers will soon need to decide whether or not to sign up for it. I commend the OEM for recognizing how important it is to design this program for their dealers. Their reason for starting it was to “incentivize customers to spend more money, more frequently.”