Customer RetentionRewards Programs
Automotive: Factory Rewards Versus Dealership Rewards Programs
Factory Rewards Programs Versus Dealer-Owned Rewards Programs

Factory Rewards Programs Versus Dealer-Owned Rewards Programs

One of the OEMs has an new loyalty program in which their dealers will soon need to decide whether or not to sign up for it. I commend the OEM for recognizing how important it is to design this program for their dealers. Their reason for starting it was to “incentivize customers to spend more money, more frequently.”

Customer Service
INSANITY

INSANITY

Over the years there has been a slow evolution of how we do business in the Automobile Industry.  Essentially, not much changes and if it does it is so slow that it is imperceptible.  The good news that comes from this phenomenon is that we know what works and what doesn’t.