Hidden Profit Centers

When the industry slows down we must take advantage of every avenue to maximize and create new income streams. Most business leaders already know that the Service Drive and your Database are untapped revenue streams in need of the right program to tie into. The...
It’s All About The Customer

It’s All About The Customer

I’m reading a book called the Everything Store. It’s about how Amazon started and I recommend it highly. The idea behind the Everything Store was to develop an e commerce business that would sell everything, and they did. My main take away from the book was not how...
2016 Women in Automotive Conference

2016 Women in Automotive Conference

Join Dealership for Life at the Women In Automotive Conference on June 26th – 28th and see how your dealership can benefit from the custom programs DFL developed to brand your business, administrate your marketing and retention, train your staff and produce added...
2016 NADA Convention in Las Vegas

2016 NADA Convention in Las Vegas

Join Dealership for Life (Booth #5820N) at the 2016 NADA convention in Las Vegas March 31 – April 3 and see how your dealership can benefit from the custom programs DFL developed to brand your business, administrate your marketing and retention, train your staff and...

Retention is Just a Word

Wikipedia defines “customer retention” as, “…the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire...

The Power of Retention

For as long as I can remember, dealership service departments have strived to retain customers. From implementing proven processes to practically giving the store away. Change in business practices like change in customer behavior play a large role in what could...