Rewards Programs

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June 17, 2019

You are thinking that you need a retention program to move your business model to the next
plateau but you are Read more...

Understanding Automotive Customer Rewards Programs
May 20, 2019

In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a Read more...

Rethinking Automotive Dealership Rewards Cards
February 28, 2019

A friend of mine, who happens to an ex-service manager, sent me a cute cartoon the other day. There are Read more...

Automotive: Factory Rewards Versus Dealership Rewards Programs
August 3, 2018

One of the OEMs has an new loyalty program in which their dealers will soon need to decide whether or Read more...

May 19, 2018

In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a Read more...

September 7, 2017

I was waiting in the airport at Jacksonville, FL for a plane the other day and several passengers were in Read more...

February 28, 2017

Dealership For Life was founded to create DEALER OWNED programs that allow dealers to not only BRAND their own program, but Read more...

September 27, 2016

An expectation is something we think about but maybe we unconsciously take for granted in establishing our dealership’s culture, or Read more...