Just a few things to consider…

Just a few things to consider…. Based on current market conditions we need to be out there addressing these issues with real world solutions. Most dealers are so successful financially right now they are not even considering the future. Below are just a couple things...

Opportunities

There is a great opportunity for additional gross profits in your database.  One thing that we are assisting our dealer network with is to capitalize on capturing this “lost” business.  Other third parties are making a killing selling to your customers by...

WHY SHOULD I BUY FROM YOUR DEALERSHIP?

So, you want people to buy your cars.  Let’s say I’m your customer. As a car dealer, you know why you want me to buy from your dealership… So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That...

In Praise of Retention

Position your dealership to be “first” and grab more parts and service sales dollars! In the quest to generate more customer pay parts and service dollars, it pays big to position yourself to be “first”—- first to recommend needed vehicle maintenance and safety...

A Viewpoint on Loyalty

You are thinking that you need a retention program to move your business model to the next plateau, but you are not sure of what to expect?  I have been training and installing retention programs for dealers for close to 13 years and here is what I know. A Golden...

It is time…

As the automotive industry adjusts to a new paradigm in how to run the retail operation, it is time to think about how your sales and service departments conduct their business. Historically, there has always been a disconnect between these two...