You have heard the phrase “The first impression could be the deciding factor”. Does your team have a warm, inviting welcome as part of your greeting process? Are your customers greeted quickly at their vehicle? So often we tend to focus on “customer satisfaction” when...
The past two years have disrupted the retail automotive dealership and put us in a position that caused changes in how we do business to survive. It is a challenging time to be in the retail business, from personnel issues due to lack of qualified staff, inventory...
Every dealer knows they want better retention. Constantly spending an average of $700+ per vehicle sold in advertising is just not feasible anymore with the industry seeing shrinking profit margins. So, what is the solution? A robust Retention Program is the primary...
What are you doing to prepare for the coming changes in the Auto Industry? Your plans must include an increase in service retention. Every dealership in the United States strives to have better retention. It is no secret that the car business is easier, more...
As a Dealer Principal, General Manager, General Sales Manager, Sales Manager or Service Manager you always look for maximum productivity from your front-line employees, yet many treat them like the least important investment, rather than taking the opportunity...
Join Dealership for Life at the Women In Automotive Conference on June 26th – 28th and see how your dealership can benefit from the custom programs DFL developed to brand your business, administrate your marketing and retention, train your staff and produce added...
