In Praise of Retention

Position your dealership to be “first” and grab more parts and service sales dollars! In the quest to generate more customer pay parts and service dollars, it pays big to position yourself to be “first”—- first to recommend needed vehicle maintenance and safety...

A Viewpoint on Loyalty

You are thinking that you need a retention program to move your business model to the next plateau, but you are not sure of what to expect?  I have been training and installing retention programs for dealers for close to 13 years and here is what I know. A Golden...

It is time…

As the automotive industry adjusts to a new paradigm in how to run the retail operation, it is time to think about how your sales and service departments conduct their business. Historically, there has always been a disconnect between these two...

Reinsure Your Retention Program

Dealers for years have been reinsuring their service contracts to help increase F&I income and store profitability. I do not think we need to get into the benefits of this profit center for every dealer in the United States and how important it is. A trend we have...
April E-Blast Templates Are Here

April E-Blast Templates Are Here

April email templates are here! Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?  
March Email Templates Are Here!

March Email Templates Are Here!

Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?