Reinsure Your Retention Program

Dealers for years have been reinsuring their service contracts to help increase F&I income and store profitability. I do not think we need to get into the benefits of this profit center for every dealer in the United States and how important it is. A trend we have...

Does your branding work?

My career has necessitated a lot of air travel over the years and during that time I only flew one airline, so I could get all the points and perks that go with an airline trying to make me a loyal customer. And they did. For about fifteen years I never flew another...

Fear

It was FDR who said to the American public in our darkest days, March 4, 1933, “all we have to fear is fear itself”.  As we start to reopen for business, after the COVID 19 shutdown, it is important to keep in mind that many of our customers are still very fearful of...

The New Normal

Everyone is trying to figure out what that is going to be as we prepare to tiptoe back into the water. There are many questions we need to address that we have never had to deal with. How do we convince our customers that it is safe to come to our Sales/Service/Parts...

Working Around COVID-19

As I sit in my home hunkered down against the virus, I can’t help thinking about different ways we can work together to help all of the members of the Dealership for Life family. Many of us have taken this time to ramp up their communication with their customer base...

It is more than just a word

We throw a lot of words around when we get into a discussion of Customer Retention. Words like loyalty, rewards, benefits, marketing, communication, value, etc. The word we do not spend enough time on is Culture! Having assisted dealers over the past 10 years with...