Are You Branding The Wrong Message?

Are You Branding The Wrong Message?

My career has necessitated a lot of air travel over the years. During that time, I only flew one airline, so I could get all the points and perks that go with an airline trying to make me a loyal customer, and they did. For about 15 years, I never flew another...
Who is Branding Your Message?

Who is Branding Your Message?

Often, a business that is part of a franchise will have trouble carving out its own niche. Usually it is the company selling the franchise that is responsible for developing the branding message for all the franchisees. The automobile industry might be the exception...
So, What Makes You Different?

So, What Makes You Different?

Every automotive dealer believes that they run the best operation and do everything a little better than their competition.  Is this true?  I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me.  I...
What Exactly is the Dealership For Life Program?

What Exactly is the Dealership For Life Program?

Dealership For Life was founded to create DEALER OWNED programs that allow dealers to not only BRAND their own program, but choose whether they want to self insure, reinsure or use a product warranty on any of their benefits. Dealership For Life administration can...

Follow up to the Public Relations Specialist article

I have had a few calls from people about last month’s article. The main question was how you would go about setting up this type of program in a store. I will try to outline the steps I would take to develop the Apple Experience in the service drive. What we suggested...