April E-Blast Templates Are Here

April E-Blast Templates Are Here

April email templates are here! Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?  

Loyalty Versus Retention

Every business wants a loyal customer. Who doesn’t want a customer who is unswerving in their dedication to your business? Who doesn’t want to do business with someone who is as faithful to you as a customer that they would never think of purchasing something from...
March Email Templates Are Here!

March Email Templates Are Here!

Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?
INSANITY

INSANITY

Insanity: Doing the same things and expecting different results. Over the years there has been a slow evolution of how we do business in the Automobile Industry.  Essentially, not much changes and if it does it is so slow that it is imperceptible.  The good news that...
Focus on How Your Customer Can Get More, Not How They Can Pay Less

Focus on How Your Customer Can Get More, Not How They Can Pay Less

Is it even possible for customer to get more and not pay less? I’m not talking about the services most dealerships offer to their customers, such as shuttle service, complementary beverages, Wi-Fi and snacks. I’m talking about offering something unique — something...
Retention 101

Retention 101

Every dealership in the United States wants to have greater retention. It is no secret that the car business is easier, more profitable and a heck of a lot less stressful when working with repeat customers. There are really only two things a dealership needs to have a...
Rewards, Rewards, Rewards!

Rewards, Rewards, Rewards!

I was waiting in the airport at Jacksonville, FL for a plane the other day and several passengers were in a passionate discussion about various reward programs that they were members of. One was discussing free lodging, another a free flight, another merchandise. One...
Add a little Magic to the Experience

Add a little Magic to the Experience

I find it fascinating that everyone in the automobile business doesn’t use a rewards card to thank their customers for their loyalty. I don’t know the exact numbers who do but in the course of visiting over 200 dealerships per year it is a very low percentage. Every...
Keep Customers Engaged and Motivated for the Long Term

Keep Customers Engaged and Motivated for the Long Term

Retention is great for every business, and no one has better retention than the National Football League. Teams like the New York Giants have a 10-year waiting list for season tickets. We can probably never achieve that level of retention in the automobile business,...
A Dealer’s Approach To Retention

A Dealer’s Approach To Retention

We’re a talkative bunch at our Dealership and the thing we really enjoy are conversations we have with our customers. Sports, weather, and yes – even automobiles. Over the years’ we’ve paid attention and even learned a thing or two from these conversations! Vehicle...