It’s All About The Customer

It’s All About The Customer

I’m reading a book called the Everything Store. It’s about how Amazon started and I recommend it highly. The idea behind the Everything Store was to develop an e commerce business that would sell everything, and they did. My main take away from the book was not how...
Factory Rewards Programs Versus Dealer-Owned Rewards Programs

Factory Rewards Programs Versus Dealer-Owned Rewards Programs

Customers like to be rewarded and the more you reward them, the more loyal they become. One of the OEMs has an new loyalty program in which their dealers will soon need to decide whether or not to sign up for it. I commend the OEM for recognizing how important it is...
Understanding Rewards

Understanding Rewards

In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a lot of ground, but the main thing I took away from it was that if people felt engaged in an activity they reacted in a much more positive way. The article...
How to Build a Public Relations Position to Grow Customer Retention

How to Build a Public Relations Position to Grow Customer Retention

“How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager?” I have had a few calls from people about last month’s article about using the...
April E-Blast Templates Are Here

April E-Blast Templates Are Here

April email templates are here! Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?  
Loyalty Versus Retention

Loyalty Versus Retention

Every business wants a loyal customer. Who doesn’t want a customer who is unswerving in their dedication to your business? Who doesn’t want to do business with someone who is as faithful to you as a customer that they would never think of...
March Email Templates Are Here!

March Email Templates Are Here!

Reach out this month and retain even more customers with these templates that are included at no additional cost to ALL Dealership For Life dealers! What are you doing to retain your customers?
INSANITY

INSANITY

Insanity: Doing the same things and expecting different results. Over the years there has been a slow evolution of how we do business in the Automobile Industry.  Essentially, not much changes and if it does it is so slow that it is imperceptible.  The good news that...
Focus on How Your Customer Can Get More, Not How They Can Pay Less

Focus on How Your Customer Can Get More, Not How They Can Pay Less

Is it even possible for customer to get more and not pay less? I’m not talking about the services most dealerships offer to their customers, such as shuttle service, complementary beverages, Wi-Fi and snacks. I’m talking about offering something unique — something...
Retention 101

Retention 101

Every dealership in the United States wants to have greater retention. It is no secret that the car business is easier, more profitable and a heck of a lot less stressful when working with repeat customers. There are really only two things a dealership needs to have a...