My career has necessitated a lot of air travel over the years and during that time I only flew one airline, so I could get all the points and perks that go with an airline trying to make me a loyal customer. And they did. For about fifteen years I never flew another...
It was FDR who said to the American public in our darkest days, March 4, 1933, “all we have to fear is fear itself”. As we start to reopen for business, after the COVID 19 shutdown, it is important to keep in mind that many of our customers are still very fearful of...
Everyone is trying to figure out what that is going to be as we prepare to tiptoe back into the water. There are many questions we need to address that we have never had to deal with. How do we convince our customers that it is safe to come to our Sales/Service/Parts...
You are thinking that you need a retention program to move your business model to the next plateau but you are not sure of what to expect? I have been training and installing retention programs for dealers for close to 10 years and here is what I know. A Golden Rule...
In the Feb. 12, 2018, issue of USA Today, there was an article about how people respond to rewards. It covered a lot of ground, but the main thing I took away from it was that if people felt engaged in an activity they reacted in a much more...
