As a Dealer Principal, General Manager, General Sales Manager, Sales Manager or Service Manager you always look for maximum productivity from your front-line employees, yet many treat them like the least important investment, rather than taking the opportunity...
Ready for the new and forthcoming market? What you are about to read is the reality of where you are based on present market conditions. Many factors have gone into creating this market, with the most notable the difficulty in obtaining parts at the manufacturing...
So, you want people to buy your cars. Let’s say I’m your customer. As a car dealer, you know why you want me to buy from your dealership… So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That...
Position your dealership to be “first” and grab more parts and service sales dollars! In the quest to generate more customer pay parts and service dollars, it pays big to position yourself to be “first”—- first to recommend needed vehicle maintenance and safety...
It is a well-known fact that today most customers that are in need (or want) of a new vehicle begin their shopping experience by going to the internet. It is probable that most people begin at the Internet for almost every major item they purchase. So it just makes a...
