Dealership For Life hands you DEALER OWNED programs, BRANDS your own program, self-insure, re-insure or use a product warranty on any benefits.

Dealer Owned Branding

We specialize in designing the most successful marketing and retention programs in the nation since 2004.

Our belief is no one will take better care of your customer than you, so our programs are designed to create the why buy here and drive your customers back to you first.

All our coverages are available in reinsured or self-insured formats with full DMS integration. 

We Set Dealerships Up For Success


Customized App


Complete Follow-Up


Customer Tracking


DMS Integration


Customer Contacts



Software Support


Department & Individual


Timely On Site


Re-Occuring Sessions





Graphic Design Services


E-Mail Campaign Design & Execution


Website Design


Claims App & Online


Social Media Support & Execution


TOP Performers


“If we maintain it, we’ll stand behind it” long after your OEM warranty expires.

Giving your customers a valued reason to perform all of their regularly scheduled maintenance with you at your shop is the leader in building stronger, longer relationships and higher profit margins.

Not only does this separate you from the rest, it puts you out front of the best.


The #1 reason any vehicle owner visits a repair facility!

Whether it’s for the first year or a lifetime of ownership, offering complimentary oil changes gives your customers no other reason to service anywhere else. The average cost in marketing for this service alone can exceed well over $100 per customer! Why not invest the COST of an oil change in the customer that purchased their vehicle from you. You get the reserves and 100% Dealer Owned.


Points drive your AdvantEDGE Program!

Every time the customer has any service work done they receive points for each dollar spent on labor and parts. They will also automatically receive points for certain events as determined by the dealer. Keep in mind that the accumulation of points keeps your customer coming back for service in the short term and most likely purchase another vehicle from your store in the long term.

The only place they can use these points is at your location and upon purchase of additional services. The customer with the most points is typically your most loyal customer!



Return to our dealership for maintenance and we recognize your loyalty with real benefits you can use.


Advantage Plus Package

Includes Pre-Paid Maintenance, Key Fob Replacement, 24 Hour Roadside, Family Identity Theft.

Titanium Advantage Package

Includes Pre-Paid Maintenance, Key Fob Replacement, 24 Hour Roadside, Family Identity Theft, Ding & Dent Repair, Windshield Repair.

Total Loss Protection

Our TLP Plan will provide your customer with up to a $5,000 credit towards the purchase of a replacement vehicle at your dealership.

Family Identity Theft

Benefits to Entire Family at same Address. Commitment to Restoring Identity to Pre-Theft Status

First Place Finish

Warranty Term from 1 Year to Lifetime. Consumer Vehicle Care Kits; Customized Point-of-Sale; brochures; E-mail Renewal Reminders

Key Replacement

Key and Fob Replacement; National 24-Hour Roadside Assistance. Coverage U.S.A. and Canada

Customized Rewards Programs