John Hiester - President

“I love doing business with Dealership for Life. My retention rate for New customers went from 43% to 75% and my retention rate for Used customers went from 31% to 47% almost overnight.”

Mark Franco - Dealer

“The big growth in our service department is due to Dealership For Life.  We are the number one retention dealer in the Eastern Region”

Jeremy Snawder - Vice President of IT & Marketing

“Excellent product and value with outstanding customer service. Dealership For Life presents us with a unique selling message that resonates our customers.”

Deric Massie - Vice President of Operations

"We use Dealership For Life at all of our locations, They have provided industry leading retention, so instead of hitting the benchmarks we are setting them."

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Tom Cavanaugh - Dealer

“We blow away the manufacturer’s targeted retention rate! I’m at the top of the list all the time in every category. Retention used to be an issue but after 6 years it is a NON ISSUE!”

Ken Shreve - Owner, Hamilton Hyundai

“Now that we have been on the program for 10 years, it works as advertised.  8 out of 10 customers come back to our service department compared to 3 or 4 for the average dealer.”

Bobby Jorgensen - CEO

“Dealership for Life has really helped us cut down on a lot of expense, but at the same time been very effective in loyalty, increasing customer satisfaction, bringing people back to the service department and keeping them coming back here instead of other places. Dealership for Life program is pretty simple; we call ours “Kistler for Life”. We sell our Platinum program and make money on it. It’s also a great retention tool. It is a slam dunk, it is a home run, it is a touchdown”

Watch our video testimonials to hear how dealerships like yours have benefited from our services!

Chip Doetsch - President

“We have not only seen better customer retention (73%), but more repeat and referral business than we previously enjoyed because of the efforts to differentiate our dealership from the others in our market.”

Justin Roberts - Service Manager

“We have been using Dealership for Life for 6 months and so far this program and partnership has been excellent. While our program is dealership owned, the support and guidance from everyone at Dealership for Life has been amazing. Because the programs are so customizable, it can be a bit overwhelming at first, however; their professional staff will guide you through the various options and help design the program that fits best for what you’re trying to accomplish.


They take ownership in seeing their customers succeed. They continue to train our staff on the best ways to present the program we have designed and help us answer any questions that arise. We have seen both our sales and service business increase and we are only the infancy stages of the program.


Our customers have responded extremely positive to what we are offering, as nobody in our market is able to offer anything remotely comparable. From the email marketing capabilities to the printed brochures and posters, everything has been top notch.


We would highly recommend Dealership for Life to any dealerships trying to get their business to the next level, no matter how successful they already are.”