New Year, New Templates! Colorful templates to show off your Read more...
December 30, 2025
New!
Branded Apps
Branded Apps
Custom High Quality Apps
Contact Dealership for Life today for a free demonstration.
New Website!
Fully Custom
Dealership For Life!
Fully Custom
Retention Platform
Contact Dealership for Life today for a free demonstration.
Request a Demo295 Million Customers Reached - Since 2004!
Dealership for Life provides the Ultimate full-service dealer center for retention and loyalty!
Since 2004 Dealership For Life has assisted dealers in creating custom programs to brand their businesses, administrate their program, train their staff and produce retention and sales/service profits that set new standards in the automotive industry.
Programs
Marketing
Training
Technology
DFL Programs are 100% Customized at the Dealership Level.
You pick which programs are right for your dealership. Then our team brands them using your dealership's branding guidelines.
Plus Many More Options Available
Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!
Request a DemoWhat DFL Offers
Boost Profitability and Retention
According to NADA, 86% of your retained customers WILL repurchase from you!
Increased retention rates (45%+)
Track marketing, sales & service data in real time with our transparent and easy Dealer Dashboard.
Increased Engagement and Customer Relations
Email Open Rates Increase
Email Open Rates (30%+) & Click Rates (3%+) above industry average
Mobile App
High engagement rate with prompts & push notifications + social media redirects!
Loyalty Program
On average, loyal customers are worth up to 10x as much as their first purchase.
49% of consumers agree they spend more after having joined a loyalty program.
83% of consumers said loyalty programs make them more likely to continue doing business with certain companies.
DMS Integration
Dealership for Life is the MOST trusted Customer Retention Program on the market! We integrate with these DMS providers!
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